The typical wildfowler tends to be male and has an average age of 43 years.

Participants tend to have an awareness of environmental issues.

They are likely to be associated with the national representative organisation of the activity, the British Association for Shooting and Conservation, which represents an estimated 36% of wildfowlers.

Voluntary codes of practice and education programmes run through local or national representative clubs effectively targets participants.

Memoranda of understanding developed with landowners, including nature conservation agencies, can be an effective mechanism for managing the activity.

Both formal and also informal tuition is often required to achieve the basic skills for this activity.

Environmental information provided by trainers is likely to be effective in reaching target audience.

The main targeted publication for this activity is Shooting and Conservation with a circulation of 112,000.

This publication carries extensive news items and features on environmental issues.

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