Regular participants tend to be male orientated and of an older age range.

Although the activity itself is usually solitary, there is a strong fraternal element amongst participants.

They are unlikely to be associated with local clubs and/or the national representative organisation of the activity.

Environmental awareness raising programmes run in conjunction with local fishing equipment suppliers are likely to be the most effective method of targeting participants as these organisations have direct contact with the end users and are often considered a credible source of information.

Voluntary zoning can be effective but needs to be developed in conjunction with local industry or clubs to ensure success.

If byelaws are necessary the involvement of local clubs and industry is essential to ensure the transfer of information to the end user and to aid with enforcement of the regulation.

Tourist information centres, coastal tourist attractions and areas where this activity is commonly undertaken provide other means of targeting environmental information at participants.

Sea anglers either own, charter or hire craft for the activity.

Voluntary codes of practice and education programmes run in conjunction with boat operators, hire companies and equipment suppliers can effectively target participants.

Official tuition is not required, although many participants seek assistance at first. This assistance is likely to be very informal and may only consist of talking with other more experienced anglers.

Main targeted publications for this activity are Sea Angler, Improve Your Sea Fishing and Improve Your Sea Angling with circulations of 49,250, 31,700 and 22,500 respectively.

Education programmes run in conjunction with user magazines can raise awareness of marine environmental issues and management schemes.

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