Motorboating is predominantly a male activity spanning the age range 35-54 year olds.

Participants are likely to be associated with local clubs and/or the national representative organisation of the activity, the Royal Yachting Association. All participants will at some point deal directly with the marine industry (e.g. chandlers, equipment suppliers etc.).

Voluntary management measures and education programmes developed in conjunction with clubs and the industry will reach a high proportion of participants and have been shown to be successful.

If byelaws are necessary, the involvement of local clubs and industry is essential to ensure the transfer of information to the end user and to aid with enforcement of the regulation. Byelaws are location specific and strategies for providing information should reflect this.

The activity tends to be family orientated with 68% of participants taking part with family members.

Information targeted at children, as well as encouraging responsibility from an early age, is likely also to reach their boating parents.Generally, all but the smallest boats will require slipways or moorings for water access.

Known access points to the water can be good locations for promoting environmental information.

Programmes developed in conjunction with marina operators are an effective method of targeting berth holders.

Leading publications for this activity are Motorboat and Yachting and Motorboats Monthly with circulations of 20,400 and 15,000 respectively.

Education programmes run in conjunction with user magazines can raise awareness of marine environmental issues and management schemes.

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